Lawrence Block-by-Block project wins “Best In Show”
Lawrence, KS, October 29, 2018– eXplore Lawrence brought home three Travel Industry Association of Kansas (TIAK) marketing awards during the Kansas Tourism Conference awards banquet, October 24, 2018.
eXplore Lawrence earned the first place award in the following categories:
Community Awareness, Large Community: Weekly Things-to-Do Videos
- eXplore Lawrence began producing Weekly Things-to-Do videos throughout 2018 that include 7 things to do in Lawrence during the upcoming week. Included are events, places to eat, shop, and attractions. These short videos are posted and boosted on Facebook and Twitter, as well as posted on YouTube and UnmistakablyLawrence.com. To date, the videos have been viewed nearly 250,000 times.
Integrated Marketing Campaign, Large Community: Lawrence Block-by-Block
- The Lawrence Block-by-Block project takes the stories of Lawrence buildings and brings them to life with interactive timelines and audio stories. The project began in the spring of 2017 in a journalism class at the University of Kansas led by Associate Professor Peter Bobkowski. Students in his JOUR 302: Infomania class compiled the content for this award-winning experience.
eXplore Lawrence was also awarded the first-ever “Best In Show” award for the Lawrence Block-by-Block project. Best in Show is awarded to the best overall submission of all award categories.
The TIAK Marketing Awards recognize outstanding marketing efforts of tourism organizations throughout Kansas. A panel of four marketing professionals from outside of the Kansas tourism industry judge the awards. The purpose of TIAK is to speak with one voice for the travel industry in the State of Kansas, promoting and supporting all components of the travel industry and travel development field.
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